Operating system map

Leak map

13 operators. One OS. The documented hubs cover the biggest local-service leaks; the outline hubs would extend capture, conversion, and the owner brief.

One score. Every leak ranked.

Sample scores — your morning brief when Hub 11 is live. Open full dashboard →

56
Hub 04 · Missed Call Text-Back
Missed-call recovery weak after 6pm
42
↓ worsening
Hub 02 · Reviews & Referrals
Ask rate rising; reply SLA still slow
49
↑ improving
Hub 06 · No-Show Recovery
Reminders on; same-day rescue still thin
51
→ flat

Funnel stages

Logical flow: Capture → Reactivate → Reputation → Convert → Insight. The homepage browse order leads with Reactivate for cash-first owners. Open the full hub directory →

Capture
Reactivate
Reputation
Convert
Insight

Two hire paths

Logical operating order follows the funnel. Fastest ROI order leads with Database Reactivation when the CRM is already full of dust.

Logical funnel

Capture → Protect → Reactivate → Reputation → Convert → Insight

  1. 1
    Hub 04 · Missed Call Text-Back
    Capture The Reception Operator
  2. 2
    Hub 03 · Website Lead Nurturing
    Capture The Website Operator
  3. 3
    Hub 01 · Database Reactivation
    Reactivate The Outreach Operator
  4. 4
    Hub 02 · Reviews & Referrals
    Reputation The Reputation Operator
  5. 5
    Hub 05 · Sales Coaching
    Convert The Sales Trainer
  6. 6
    Hub 06 · No-Show Recovery
    Capture The Retention Closer
  7. 7
    Hub 07 · Quote Follow-Up
    Convert The Proposal Closer
Fastest ROI

Cash-first when the database is full

  1. 1
    Hub 01 · Database Reactivation
    ROI path #1
  2. 2
    Hub 03 · Website Lead Nurturing
    ROI path #2
  3. 3
    Hub 02 · Reviews & Referrals
    ROI path #3
  4. 4
    Hub 04 · Missed Call Text-Back
    ROI path #4
  5. 5
    Hub 05 · Sales Coaching
    ROI path #5
  6. 6
    Hub 06 · No-Show Recovery
    ROI path #6
  7. 7
    Hub 07 · Quote Follow-Up
    ROI path #7

How add-ons sit on the live hubs

Supplement relationships — what each coming-soon hub extends.

04/03 capture ──► 08 omnichannel inbox │ ├──► 06 no-show recovery └──► 07 quote follow-up ──► 05 sales coaching ──► 13 staff onboarding 01 dusty leads (never converted) 09 churned customers (were paying) both feed revenue without ads 12 collections (after the sale) 02 ask for reviews/referrals 10 defend/reply to reputation damage 11 owner brief ◄── scores all of the above plugged leaks ──► ad spend converts better (companion)

Add-on hubs (outline only)

Scoped but never written up. Next three worth writing: Hub 08, Hub 09, Hub 11

Then ads work harder

Once Reactivate, Reputation, and Capture stop wasting the click, the same Google and Meta spend converts better — a companion payoff, not another Operator.

Companion · not an Operator

Ad Multiplier

Plug the leaks first. Scale ads when the handoff is healthy — not to paper over dust, missed calls, and slow replies. No invented ROAS percentage; the lift is fewer wasted clicks.

Open Ad Multiplier →

What Operate IQ is not

Named anti-patterns — the guardrails behind every hub.

Tool soup

Five disconnected apps with no leak score. Nobody knows what to fix first.

Magic AI

Automation with no human handoff on money, health, or reputation. One bad send erases trust.

Ad treadmill

Buying strangers while the CRM gathers dust. The fastest ROI path starts inside the list.

Stat discipline

Headline numbers are treated as citeable claims — not decoration. Replace placeholders with the latest published survey year before public launch.

  • Customers heavily rely on online reviews before choosing a local business.
    Source: BrightLocal Local Consumer Review Survey (industry benchmark; cite latest year on publish)
    Note: Use “most customers check reviews” rather than a fragile exact % if the year-specific figure cannot be footnoted on-page.
  • Lead response within 5 minutes materially lifts conversion vs multi-hour delays.
    Source: Harvard Business Review / InsideSales lead-response research (classic speed-to-lead findings)
    Note: Present as “up to 400% lift in contact/qualify rates when responding in minutes vs hours,” with methodology note.
  • A large share of calls to small/local businesses go unanswered during business hours.
    Source: Invoca / industry missed-call studies for local & multi-location businesses
    Note: Keep “majority of missed callers do not leave voicemail / often call a competitor” as the operational truth.
  • Many frontline sellers receive little formal sales training; trained teams outperform.
    Source: ATD / sales-enablement industry reports on training investment vs performance
    Note: Frame as directional: training correlates with higher revenue per rep — not a guaranteed +50%.
  • Dormant CRM contacts are a common unpaid growth channel for brick-and-mortar SMBs.
    Source: Operator benchmarks from local CRM reactivation campaigns (segmented SMS/email)
    Note: Avoid inventing a hard “27% never follow up” without a public cite; use “a large share of first-visit leads never get a second touch.”